Netherlands: PhD Embedded Researcher in Transmedia Storytelling Analytics at University of Amsterdam

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Job description

The ‘User Engagement and Interaction Analytics in Transmedia Narratives’ project proposes to bring together three institutions – UvA, HvA, and the transmedia production company Submarine – to develop a method and a prototype tool for analysing user engagement and interaction in complex transmedia narratives. Instead of simply trying to capture as much data as possible, we propose an approach that combines research based in the Humanities (semiotics, interface studies, etc.) and design disciplines with the extensive practical experience of Submarine in order to develop a data capture and analysis strategy that is particularly targeted on transmedia storytelling. The collaborative identification of salient elements for capture aims at guaranteeing both the scientific and practical value of the envisioned application. The goal is to help transmedia producers to better understand their audiences and to use that knowledge when designing their products.

Project description

The ‘User Engagement and Interaction Analytics in Transmedia Narratives’ project  is looking for an embedded researcher for a duration of 10 months, who will work on the specification and development of an analytics tool for the study of user engagement in transmedia narratives.

The embedded researcher will

  • work in close relationship with Submarine to develop a robust understanding of both the transmedia narratives in question and the authors’ interests and needs in terms of user data to be explored and analysed;
  • investigate literature, interview producers, creatives, etc., and profile existing analytics tools from neighbouring fields;
  • draft a specification document based on the initial research;
  • work with both Submarine and the HvA MediaLAB on the design and implementation of the prototype tool;
  • document the project’s academic contribution in the form of a paper to be published in an academic journal.


The ideal candidate

  • has successfully completed a Master’s program in media studies or a similar discipline, preferable with a specialization in new media;
  • is interested in new narrative forms, in particular transmedia storytelling such as interactive documentaries, alternate reality creations, interactive fiction or new media art;
  • does not (necessarily) have programming skills but good technical understanding and interest in quantitative methodology;
  • is passionate about research in multidisciplinary environments;
  • is able to develop and implement a research design, and to pursue it autonomously;
  • has excellent English skills, both written and spoken (Dutch is a plus).

Conditions of employment

The appointment starts on 1 November 2013 and ends on 1 September 2014.

Additional information

For further information, please contact

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