Netherlands: PhD position in marketing and strategy

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A key characteristic of more and more
"cultural" and "creative" organizations is the dual leadership
structure with respect to artistic and commercial goals. Besides, and
sometimes in combination with, dual leadership there are many different
approaches to handle this critical interface. The aim of this project
is to explore the drivers, state, and effects of structures, processes
and strategies in the marketing – artistic interface in cultural


The research will be conducted
in the international field setting of museums, opera houses, festivals,
video games, movies, and/or theatres. The key questions are:

• What drives the artistic and market orientation of cultural organizations?

• How do these orientations change over time?

• What structures and approaches are present to handle decisions in the commercial – artistic interface?

• How effective are these approaches and in respect to what kind of performance metrics?

The research will combine multiple methods of investigation,
qualitative as well as quantitative, and also calls for skills in
research liaison with host organizations and good external presentation

Additional information about the job:

Master’s (MA, MSc or drs) in the area of business (business
administration, business economics, preferably with demonstrable
interest in the areas of marketing and strategy) or in a related field,
e.g. psychology, communication studies, with a demonstrable interest
and knowledge of business administration / economics;

• Interest (and preferably experience) in field research, including studies focusing on organizations;

• Interest in (and preferably knowledge of) the cultural and / or creative industries ;

• Mastery of both written and spoken English.


University of Amsterdam Faculty of Economics and Business
The University of Amsterdam (UvA) is a
university with an internationally acclaimed profile, located at the
heart of the Dutch capital. As well as a world center for business and
research, Amsterdam is a hub of cultural and media activities. The
University of Amsterdam is a member of the League of European Research

The Faculty of Economics and Business (FEB) at
the University of Amsterdam (UvA) provides academic courses in
accounting, finance, management, marketing, economics and econometrics.
It also conducts international research in these areas. The UvA
Business School and the UvA School of Economics form part of the FEB.

Conditions of employment

Employment basis: Temporary for specified period
Duration of the contract: see below
Maximum hours per week: 38


Additional conditions of employment:
The appointment will initially be for 1 year, to be extended to a total
of 4 years upon excellent performance (an evaluation will be held after
8 months). The salary will be in accordance with the University
regulations for academic personnel, and will range from € 1,933 (first
year) up to a maximum of € 2,472 (final year) gross per month. The
collective employment agreement of the Dutch universities will be
applicable. The PhD thesis should be finalised within four years. In
this period, the candidate will also be expected to do some teaching
(20% of the time).

Additional Information

Additional information about the vacancy can be obtained from:

Dr Mark Leenders
Telephone number: +31 20 525 6078
E-mail address:

Prof. Nachoem Wijnberg
Telephone number: +31 20 525 6106
E-mail address:

Or additional information can be obtained through one of the following links.
The university is located in the centre of
Amsterdam. For more information on the Business School and its Strategy
& Marketing section, visit and

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You can apply for this job before 11-10-2008 by sending your application to:

University of Amsterdam Business School, Personnel Department
Bernadette Clemens
Roetersstraat 11
1018 WB Amsterdam
The Netherlands
E-mail address:

Applicants should send their CV and a covering
letter to: Universiteit van Amsterdam, Personnel Department,
Roetersstraat 11, 1018 WB Amsterdam, The Netherlands. Applications may
also be emailed to Please include the job
reference number. The closing date for applications is October 1th

When applying for this job always mention the vacancy number AT 08-5034.


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